The master's programme to specialise in digital marketing, communication and AI with a global vision
If you're considering this Global Master's in Digital Marketing, Communication & Entrepreneurship with AI, you're probably looking for much more than theory: you want a decision that helps you strengthen your profile, expand your opportunities and move forward with confidence in an increasingly demanding market.
That's exactly where this programme delivers. It's designed to help you build a more complete vision of digital marketing, combining strategic foundations, hands-on application and a focus closely aligned with what companies and digital projects demand today. It's not just about learning concepts — it's about developing judgement, analytical skills and preparation you can turn into real professional value.
One of its greatest strengths is that it takes you from a general interest in digital to a profile that is genuinely ready to take on challenges, adapt to new contexts and stand out. In a market where many candidates compete with similar knowledge, a more solid, up-to-date and well-focused education makes a clear difference in employability, positioning and career growth.
And because the programme integrates artificial intelligence, automation and new productivity tools, it brings you closer to how the most competitive organisations already work — and prepares you for a professional future aligned with where the market is heading.
A dual qualification to boost your professional specialisation
University-specific Lifelong Learning qualification, integrated into the Spanish university system under Organic Law 2/2023 (LOSU) and framed by Royal Decree 822/2021. Referenced, for information purposes, to Level 7 of the European Qualifications Framework (EQF).
Degree awarded by Universidad Tecnológica Atlántico Mediterráneo (UTAMED), within the European Higher Education Area (EHEA). In addition, students earn a second qualification from IM Digital Business School as a Professional Mastery Program — a credential certifying practical mastery, strategic application and employability in digital and business environments.
Syllabus: modules and contents
Explore the subjects you'll cover and the skills and tools you'll develop across the programme.
Social Media Strategist & Community Manager
Design social strategies that build real communities: platform playbooks, content calendars, engagement tactics and crisis management — the full toolkit of a professional social lead.
Artificial Intelligence Applied to Digital Marketing
Put AI to work on real campaigns: generative tools, automation, prompt engineering and AI-assisted analysis to multiply your output and sharpen your decisions.
Digital Marketing & Inbound Marketing
Master the funnel end to end — attract, convert, close and delight — building inbound engines that generate qualified leads instead of chasing them.
Mobile Marketing & Digital Trends
Reach users where they actually live: mobile-first strategy, app marketing and the emerging trends that will shape the next wave of digital.
Video Marketing for YouTube
Plan, produce and position video content that gets watched: YouTube strategy, storytelling, optimisation and monetisation for the world's second-largest search engine.
Google Ads: Foundations
Launch profitable search campaigns from day one: account structure, keyword strategy, ad copy and bidding fundamentals on Google's ad platform.
Google Ads: Advanced
Scale what works: advanced bidding, audiences, scripts and optimisation techniques to squeeze maximum ROI out of every euro of ad spend.
Social Ads
Run paid social across Meta, TikTok, LinkedIn and more — creative testing, audience building and full-funnel campaigns that convert.
E-Commerce
Build and grow online stores that sell: platforms, catalogue strategy, checkout optimisation, logistics and the metrics that drive e-commerce profit.
Growth Hacking
Think like a growth team: rapid experimentation, viral loops, activation and retention tactics to grow products with creativity instead of budget.
Lean Startup
Validate before you build: business model design, MVPs and customer discovery to launch projects with real market demand.
Data-Driven Decision Making
Turn data into direction: dashboards, KPIs and analytical frameworks to make marketing and business decisions you can defend with numbers.
Web Technology & GDPR
Understand the tech under the marketing: how the web works, tracking, cookies and GDPR compliance — so you can brief developers and stay legal.
Content Marketing Strategy
Create content that earns attention and rankings: editorial strategy, formats, distribution and measurement built around real audience needs.
Brand Management
Build brands people remember: positioning, identity, voice and brand architecture for the digital age.
Professional Blogging
Turn writing into reach: professional publishing, SEO-driven editorial and audience building through owned content.
Digital Creativity
Develop ideas that cut through: creative methods, campaign concepting and visual storytelling for digital channels.
Digital Events Management
Design and run events that generate business: hybrid and online formats, promotion, sponsorship and post-event conversion.
Online Reputation Management (ORM)
Protect and grow what people say about a brand online: monitoring, review strategy and crisis response.
Digital Project Management
Ship digital projects on time and on budget: agile methods, scoping, teams and the tools professional PMs actually use.
Email Marketing, Affiliate Marketing & CRM
Own the most profitable channels in digital: email automation, affiliate programmes and CRM strategies that turn contacts into customers.
Google Analytics: Foundations
Measure what matters: GA4 setup, events, audiences and reports to understand exactly how users behave on your site.
Google Analytics: Advanced
Go beyond the defaults: advanced GA4 analysis, attribution, explorations and integrations for serious optimisation.
Google Tag Manager
Take control of your tracking: tags, triggers and variables to deploy measurement without waiting for developers.
SEO: Foundations
Earn traffic that compounds: how search engines work, keyword research, on-page optimisation and technical basics.
SEO: Advanced
Compete for the hardest rankings: technical SEO, link strategy, content architecture and SEO in the age of AI search.
Soft Skills Certification for Leadership and Digital Strategy with AI
Round out your profile with the skills that get you promoted: leadership, communication and strategic thinking, amplified by AI tools.
Programme contents may vary during the course due to updates that keep them aligned with the constant evolution of the online environment.
