Bachelor in Digital Business, Marketing & Artificial Intelligence

Your digital career in 3 years: business, marketing and artificial intelligence

The Bachelor in Digital Business, Marketing & Artificial Intelligence is a practical, up-to-date alternative for anyone who wants to build a complete digital profile from the start. Over 3 years and 180 ECTS you'll work on digital marketing, business, e-commerce, analytics, automation and artificial intelligence, with a methodology designed to bring you close to the real market.

The 1+2 model combines a first year on campus in Barcelona or Madrid with two tutored online years — so you study with real support, accessible teachers, live webinars and the flexibility to progress with confidence. A large part of the training is concentrated in the first year, which is key to start building your portfolio and professional skills early.

This is not a theoretical course: it's built to produce real projects — brands, campaigns, funnels, e-commerce stores, dashboards, automations and a final project focused on digital business. If you're looking for a solid, specialised path connected to employability, this bachelor gives you a distinctive foundation to enter the digital ecosystem with a 360 vision.

A dual qualification focused on professional specialisation and employability

On completing the programme you earn a dual university-specific qualification: the Bachelor in Digital Business, Marketing & AI, awarded by UTAMED, and the Global Professional Mastery in Digital Business, Marketing & AI, awarded by IM Digital Business School.

It is a university-specific programme designed for professional specialisation, digital skills development and employability in areas such as digital marketing, e-commerce, growth, analytics, automation and applied AI. It comprises 180 ECTS, a 3-year pathway and a Final Bachelor Project focused on digital business.

Who is this bachelor for?

• Young people looking for a practical, specialised digital career to enter the market sooner.
• Students coming from secondary education or vocational tracks who want to train in marketing, digital business and artificial intelligence.
• Creative, entrepreneurial or sales-minded profiles who want to master the tools and channels of the digital environment.
• Those who value a first year on campus in Barcelona or Madrid, then continuing in a tutored online format.
• People with no previous experience who want to build an employable profile in digital marketing, e-commerce, growth or applied AI.

Programme objectives

• Build a solid foundation in digital marketing, business, communication, e-commerce and analytics from a practical standpoint.
• Develop real skills to attract, convert and retain users through strategy, campaigns and automation.
• Learn the key tools of the professional environment, including SEO, paid media, CRM, dashboards and artificial intelligence.
• Create projects, a portfolio and value propositions applied to brands, startups, e-commerce and digital businesses.
• Get ready to enter the market with a 360 digital profile oriented to employability, professional growth and entrepreneurship.

Frequently asked questions